Natalie Kerr

I’m a go-to-market strategist and marketing consultant with 15+ years’ experience in B2B tech and professional services. As Founder of Customer Coded, I help businesses to launch and scale their products and services through better marketing and growth strategies.

My career spans startups and FTSE 100 companies, including senior product marketing roles at Reuters and Experian. I’ve developed and launched successful propositions, products and campaigns worldwide across various industries. 

My approach starts with one simple principle: truly understand your customer and market before you market what you do best. Through mentoring, I can help you build your go-to-market and marketing strategy to improve your marketing and sales.  

✔️ Go-to-Market strategy: defining the right markets, channels and sales motion to take your product or service to market and grow revenue.

✔️ Target audience definition: using customer and market insight to pinpoint who you should be selling to, what they care about, and how they buy.

✔️ Messaging and positioning: clarifying the value you bring, what makes you different and what to say to gain attention and sales. 

✔️ Launch and campaign planning: planning and executing product and service launches that build momentum and land with the right buyers.

✔️Sales conversion: mapping out your customer journey and what to say and when to turn a stranger into a paying customer. 

I work with two main types of businesses and their founders, so if you fall into one of these categories, I’ll be a good fit for you as a mentor:

• B2B tech and SaaS businesses, from pre-PMF startups to scale-ups growing quickly
• B2B professional services businesses, including coaches, consultancies, agencies and advisers

I’m a big advocate for founders and startups in Wales, and I believe mentoring is one of the best ways to share what I’ve learned (and keep learning myself). I love sharing advice and challenging founders so they have a clear path forward. 

My credentials: 

• Former FTSE-100 Marketing Director
• 15 years in B2B marketing 
• Bachelors degree in Marketing from University of Reading
• Diploma in Digital Marketing from Chartered Institute of Marketing
• Product Marketing Leadership certification from Product Marketing Alliance