Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your website helps new customers find you as well as keeping existing customers up to date with special offers and product launches.

Resource topics

12 results shown
SEO aims to improve where your website appears when people search for relevant terms on a search engine. Find out the key principles of SEO.
So you've decided you need a website. Before you go bowling in, following these steps can help ensure you get your site right first time.
Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.
Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project.
Keywords are the words and phrases that people type into search engines. Here's how to ensure your website comes up for relevant searches.
Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.
How swapping a traditional, corporate website for a content-rich site full of useful advice paid off for business development expert Ian Brodie.
With so many business websites already out there, it's getting harder and harder to secure your preferred URL. If you're struggling, try these tips.
There are a lot of tools out there to help you track and analyse activity on your website - but the best one makes thing super-simple. Guess who?
Launching your first business website is a thrilling experience - but you need to ensure you've got the essentials right. Five expert pointers.
Businesses try hard to drive more traffic to their websites, but often neglect key areas that could improve their results. Drayton Bird explains.
The design of your website has a direct impact on your number of sales conversions. But encouraging sales doesn't mean sacrificing good design.