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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Splitting your customers into different groups will enable you to market your products or services specifically to the most profitable to you.

Resource topics

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Rather than identifying large groups to sell to, pinpoint who your perfect customer is. Then seek out individuals who match that customer avatar.
YPP's founder noticed a gap in the market for fast, quality print production. Stuart Maclaren tells us how he went from kitchen table to big success.
Marketing expert Robert Craven believes firms which don’t change their approach to marketing to women will get left behind. But not everyone agrees.
Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.
Technology is allowing business marketing to be increasingly localised. Find out how you can use technology to attract local customers.
This huge and lucrative market is no niche - it encompasses consumers from all walks of life who just happen to be over a certain age.
Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.
Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.
Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.
The key questions you need to answer to develop a successful customer segmentation strategy.
It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.
Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.
Whatever you sell, you need to understand your customer to maximise your sales. Grant Leboff suggests six steps to identify your target customer.
Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.
Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.