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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Start here - our simple guide to creating an effective marketing plan, why you need one, what information you need and what it needs to cover.

Resource topics

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Successful marketing starts with a solid understanding of your customers, finances and opportunities. Our overview of marketing planning.
From describing your market and researching customers to preparing sales forecasts and budgets, learn how to create a marketing plan.
How do you decide how much to spend on marketing and what happens if your business has to make cuts? Drayton Bird looks at marketing spend.
If you’re starting a new agency business, marketing is a must to get your new venture off the ground. Four elements you need to be on top off.
According to Dan Zarrella: "Marketing without data is like driving with your eyes closed". How to gather performance insights with your phone system.