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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

How positive is your attitude to customer relationships?

Is your attitude to customers negative or positive? Can you relax into a customer relationship and build rapport? Take this quiz to find out

Put a tick in the box beside each of the statements below indicating the extent to which you agree or disagree with each in turn to find out how positive your approach to customers is.

Think about each one and answer honestly; the sum of the numbers in each column represents your score.

  Strongly disagree
1
Disagree
2
Neither agree nor disagree
3
Agree
4
Strongly agree
5
1. I like to spend time with customers

 

 

 

 

 

2. Every customer is worthy of respect

 

 

 

 

 

3. Every customer relationship involves give and take

 

 

 

 

 

4. I am not afraid to talk openly about their concerns

 

 

 

 

 

5. I am happy to hear what customers think about me and my organisation

 

 

 

 

 

6. I am willing to give help to customers and to ask for support from my organisation when I need to

 

 

 

 

 

7. Each individual is made up of a mixture of strengths and weaknesses

 

 

 

 

 

8. I think most people respond positively if they are approached positively

 

 

 

 

 

9. I don't expect to like every customer, or every customer to like me

 

 

 

 

 

10. I can accept that customers don't always behave or turn out to be the way I want them to

 

 

 

 

 

Column Score

 

 

 

 

 

Total Score

 

How did you do?

If you scored less than 25, your attitude tends to be more negative than positive, which makes it difficult for you to relax into a customer relationship. You could do with loosening up, and practising your customer care skills.

If you scored 25-34, you are not really open to making new relationships and establishing contact with customers. You could do with being more open and tolerant. Providing good customer care is a skill that can be developed if you are prepared to work at it.

If you scored 35-44, your attitude tends to be more positive than negative, but you may find it hard to make initial customer contact.

If you scored 45-50, your attitude to customers you come into contact with is a positive, open one. The relationship you build with customers is likely to be successful. However, there is always room for improvement.

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