We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

A SWOT analysis is a simple but powerful tool that can help you gather information to make a proper assessment of your business and your market.

SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. Read our guide to completing a SWOT.
A SWOT analysis means looking at your strengths, weaknesses, opportunities and threats, so that you understand your key advantages and disadvantages.
Keeping an eye on your competitors is essential in business: it can help you to identify your own strengths and weaknesses. Learn how it's done.
Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?
Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.
An accurate SWOT analysis is a very beneficial tool which allows you to consider internal and external factors that could affect your business.
Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.
How to safeguard your business when a competitor opens up nearby, and even benefit from it in the long term: there may well be room for both of you.
Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.
Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.