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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Social media activity needs to be planned, targeted and analysed just like any other marketing task. A clear social media strategy maximises results.

Resource topics

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Social media allows businesses to manage their online presence and speak to customers and prospects. An overview of social media for small businesses.
If you use social networking to talk to customers, it helps to have a strategy. This checklist covers the main areas to consider.
Social networks offer an excellent way to connect with business customers - but you must present a professional, credible face.
Online social media platforms such as Facebook and Twitter have moved into the business mainstream - but the law isn't always clear.
The internet undoubtedly brings a wealth of business benefits. But it also poses risks. This checklist explains how to get the most from the internet.
Social networks offer a chance for small businesses to connect with customers. Your profile is often the first thing new contacts see.
Alyssa Smith is a British entrepreneur whose iconic silver jewellery has many devoted fans. Alyssa explains how she built her successful brand.
Michael Scutt, partner at law firm Crane and Staples, explains why having a social media policy is vital for employers great and small.
Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.
A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.
If you are using social media, you probably think you simply need to target the same people you’ve been targeting for years. But you could be wrong.
Social media has transformed the way we market, but it hasn't replaced other ways to reach your audience. How to combine your marketing activities.
Livia's Kitchen is a social media sensation with thousands of followers. Olivia Wollenberg explains how she created her healthy sweet treats brand
Simply signing up to Twitter and Facebook is not enough. Discover how you can maximise your opportunities on social media in six easy steps.
Increasing your contacts on LinkedIn or Twitter can help you find suppliers, get a quick answer to a business question or generate new sales leads.