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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Resource topics

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Social media allows businesses to manage their online presence and speak to customers and prospects. An overview of social media for small businesses.
If you use social networking to talk to customers, it helps to have a social media strategy. This checklist covers the main considerations.
Social networks offer an excellent way to connect with business customers - but you must present a professional, credible face.
Facebook allows small businesses to build relationships with customers, encouraging endorsement and spreading positive word of mouth.
Online social media platforms such as Facebook and Twitter have moved into the business mainstream - but the law isn't always clear.
The internet undoubtedly brings a wealth of business benefits. But it also poses risks. This checklist explains how to get the most from the internet.
Social networks allow small businesses to connect with customers. Your profile is often the first thing new contacts see so make it count.
A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.
Even huge businesses know that to stay in people’s minds, you have to go where they go - and that’s social media. Why your SME should follow suit.
Advertising your business on Facebook is still a great way to get clicks - as long as you get these three fundamental things sorted before you start.
People love to play games - we’re hard-wired to enjoy them. How a branded game can help you connect with your audience and meet marketing objectives.
The expression ‘if you build it, they will come’ isn’t quite true when it comes to your new website. Five ways to get the word out on the cheap.
Setting up a Facebook Ad campaign that falls flat on its face is both frustrating and an enormous waste of time and money. Here's the things to avoid.
The blue 'Boost Post' button that's all over your Facebook may look convincing and convenient - but it could just be money down the drain. Here's why.
It's amazing how much social media has changed just in the last decade - so how can we possibly know what to expect next? Some predictions.