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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

A sales presentation is a great chance to progress or even complete a sale. It's up to you to make a truly effective presentation.

Resource topics

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Many people are nervous when it comes to making presentations - but the right preparation and approach can make all the difference. Our guide.
Selling can be intimidating, but our useful checklist will help your prepare a sales pitch that will persuade the customer, overcome objections and close the sale.
In order for other people to believe in your business, you need to be able to sell it effectively. Read about how to pitch your business persuasively.
This checklist will help you to deliver a presentation, and includes advice on body language, covering the key points and dealing with questions.
Didi Hopkins of the National Theatre's Theatreworks business training programme, explains what charisma is and how you can develop it.
Partnering with a bigger business can help you leverage your innovations. How to get in front of the right people - and make a great impression.
Andy Bounds offers seven ways to make your proposal more persuasive - and speed up the writing process.
Selling does not have to be a one-way communication, says sales expert Andy Bounds; it should be about agreeing a joint way forward.
From posture to hand gestures, your body language speaks volumes about you. Improve the impression you make and learn the body language of others.
It's much easier to sell in person, so sales proposals have to work very hard to be convincing. Andy Bounds explains how to get them right.
Presentations are crucial in business communication - from industry conferences to pitching to potential clients. Here are seven ways to get them right.
Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.
Sales meetings demand many skills and being mindful of the basics can go a long way to ensuring a positive outcome. Read these top tips.
We asked you what lessons you can learn from TV business shows such as The Apprentice and Dragons' Den - and this is what you told us.
There’s nothing more powerful than a face-to-face meeting when trying to win a new customer. Sales expert Andy Preston reveals how to prepare.