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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Sales agents, wholesalers and other kinds of sales distributors can be a very effective channel for selling to your ultimate customers.

Resource topics

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Doing business overseas brings additional challenges - from language issues to differing business cultures. Our guide to overcoming difficulties.
If you can't afford to employ a dedicated sales person but want to target new markets, a commercial sales agent could offer the solution.
An agent will act on your behalf to negotiate sales of your products or services. They are often used when selling products in overseas markets.
Find out about the differences between agents and distributors and work out which one is best for your business with this handy guide.
Many firms have found agents to be a cost-effective way of accessing sales expertise, contacts and customers. But you need to choose the right one.