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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Resource topics

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PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.
As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.
The complete guide to writing a press release: what you should include, how to structure and present it and how to get it to the right journalists.
There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.
Put simply, PR is positive publicity. It encourages people to think and speak positively about your business, building its reputation.
Tom Maddocks reveals five common mistakes that business people make when dealing with the media and explains what you need to do to get it right.
Media coverage is a blessing for small businesses - as your profile goes up, so will your sales. Even better if you can do this for free.
If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.
The expression ‘if you build it, they will come’ isn’t quite true when it comes to your new website. Five ways to get the word out on the cheap.
Your reputation is perhaps your best asset in the business world. Lose it and all your hard work will be lost. Here's how to protect and enhance it.
Want to attract some free publicity for your small business? Then having a good press release is a must. Charles Rapson explains how to write one.
Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.
"It's not what you say, but how you say it." How often have you heard that phrase? It might be over-familiar but it's well-used because it's true.
Word-of-mouth recommendation is one of the best forms of advertising, because it is persuasive, credible and free. Find out how to achieve it.
Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.