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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Unlike traditional advertising, online advertising can deliver visitors immediately - through a simple click on your ad with measurable results.

Resource topics

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Display advertising continues to thrive - but many marketers still struggle to get the best from the format. Bannerflow reveal four trends for 2019.
What the differences are between Microsoft Advertising and Google Ads. What Microsoft Advertising costs. How to use Microsoft Advertising to get better results from your PPC advertising
Where you can advertise online. Options for search advertising, social media, display advertising and free advertising, and what they offer
How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness
Although affiliate marketing isn't new, it's still a wide open field that many businesses don’t take full advantage of. How to get great results.
PPC is a valuable business tool to help grow your small business online, and reach engaged prospects in a cost-effective way. Here's how.
Atlantic Trampolines is a specialist trampoline supplier that uses Google Ads to bring in orders. Founder Andrew Jardine reveals how.
Google offers a range of free tools to help you get the most out of your Google Ads campaign. Read our guide to what they can offer your business.
Well-chosen keywords and phrases ensure that your pay-per-click ad is found by the right people looking for products and services just like yours.
Google Ads puts cost control into your hands. But managing both costs and return on investment means testing, analysis and regular adjustments.
Getting noticed is the key to selling goods online. Pay-per-click advertising not only attracts attention, but can help convert interest into sales.