Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Unlike traditional advertising, online advertising can deliver visitors immediately - through a simple click on your ad with measurable results.

Resource topics

13 results shown
Google AdWords is a marketing tool that can offer instant results. It’s measurable, so you can regularly adjust your strategy to improve results.
Are you missing some simple tricks that can improve your ecommerce operation? Here are some basic techniques to transform your online sales.
Although affiliate marketing isn't new, it's still a wide open field that many businesses don’t take full advantage of. How to get great results.
PPC is a valuable business tool to help grow your small business online, and reach engaged prospects in a cost-effective way. Here's how.
Find out how Google AdWords gets your website noticed on Google, in the form of prominent 'sponsored links' on search results pages.
Atlantic Trampolines is a specialist trampoline supplier that uses Google AdWords to bring in orders. Founder Andrew Jardine reveals how.
Pay-per-click adverts look simple but the best examples stand out. Find out how a simple title, copy and link can become a powerful advertising tool.
Google offers a range of free tools to help you get the most out of your Google Ads campaign. Read our guide to what they can offer your business.
Well-chosen keywords and phrases ensure that your pay-per-click ad is found by the right people looking for products and services just like yours.
Google Ads puts cost control into your hands. But managing both costs and return on investment means testing, analysis and regular adjustments.
How Rowan Gormley and some like-minded friends set up Naked Wines - an online wine business that allows customers to call the shots.
Selling online involves more than just building a website and listing your products or services. Get advice on how to sell online.
Getting noticed is the key to selling goods online. Pay-per-click advertising not only attracts attention, but can help convert interest into sales.