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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Resource topics

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A well-written and well-placed advertisement can significantly increase your brand exposure and drive sales. The key principles of writing an advert.
Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.
Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.
If you want your business to stay in customers' minds, a slogan could make you stand out from the others. Here's how to write a compelling slogan.
The expression ‘if you build it, they will come’ isn’t quite true when it comes to your new website. Five ways to get the word out on the cheap.
Billboard and street advertising remains an effective way to build a brand, especially for local firms. Why going online-only could be a big mistake.
Firms are increasingly realising that digital billboards fail to offer the reach of traditional alternatives. Why classic billboards are here to stay.
The internet is a virtual bonanza of potential customers and clients if you know how to advertise your business. Cheap and free ideas
Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?
A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?
The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.