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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

Resource topics

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Exporting could open up new opportunities for your business, but you'll need a clear strategy to get it right. Our guide to what you need to consider.
If you make deliveries, your service must be reliable: it can differentiate you from competitors. How can you make your delivery service superior?
The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.
From describing your market and researching customers to preparing sales forecasts and budgets, learn how to create a marketing plan.
PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.
When planning for exporting, thoroughly research the market and potential problems and take advantage of the support and information available to you.
SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. Read our guide to completing a SWOT.
How to design your products and services for sustainability - from development through to production and delivery to end of life and disposal.
Innovating isn't a luxury, but an essential if you don't want to be left behind. How to use innovation to improve and expand your products.
Here are some simple things you can do to get more footfall and win sales from people who would not otherwise know about your business.
Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.
A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.
Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses.
As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?
If you are a small firm, you could be forgiven for thinking that branding is not important for small businesses, but this perception is wrong.