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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

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If you’re starting a new agency business, marketing is a must to get your new venture off the ground. Four elements you need to be on top off.
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There's no doubt that creative operations is a young and rapidly evolving field. Read key insights on the industry in 2019 in this infographic.
Franchise businesses are thriving in the UK. These tips will help you develop a marketing strategy for your franchise business.
If your business doesn't limit its impact on the environment, consumers will notice - and they vote with their wallets. What you need to know.
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You know you need a marketing strategy. But do you really know what needs to be in one - and, crucially, how to apply it in the real world?
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All employers are in the competition to attract talent from the millennial generation. So, what are millennials after in the workplace?
As tempting as trading internationally may be, you shouldn't consider trading overseas until you have the finances, team and market research in place.
In today's digitised world, driving consumer recognition and loyalty through branding is crucial - even for the smallest of businesses. Start here.
Retail can be challenging, there's no doubt about it - but with good planning and plenty of energy, you can make a success of your new venture.
As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.