Skip to main content
We’re here with practical marketing information for your business.


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Great infographics made easy

What makes a memorable infographic? Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way.

Many infographics are so complicated that I’d rather read a chunk of well-written copy.

But wasn’t the point of infographics to present us with easy-to-read, digestible chunks of information in an interesting and visually enticing format? Yes, information can be beautiful but it also needs to educate readers and remain in their minds long after they forget about the flashy design.

However, done well, infographics are a great way of presenting data. But as everyone jumps on the infographics bandwagon, more and more seem to be focusing on creating complex artistry rather than making a comprehensible resource.

Simplify your infographics

Infographics can be visually stunning but they must convey your message (see the example below). They need to be educational as well as being aesthetically pleasing enough to share and link to. Here are some simple ways to create effective infographics.

Create a narrative

The best way to create a memorable infographic is by developing a narrative. Create a story within the design that is relevant to your niche and focus.

Prioritise the data

Creating a hierarchy of data will help your readers to visualise which data you deem most important. Bolder, larger fonts and graphics are a simple way of highlighting the key points you want to get across.

Say it with metaphors

Infographics are particularly useful when trying to convey an important message that is difficult to comprehend. One method for explaining the complex is to use metaphors. The element of surprise is always a good way to create memorable infographics. Execute the unexpected by looking for metaphors that people may not have associated with your niche before to help you stand out from the crowd.

Illustrate the obvious

However, some infographics take it too far when it comes to using metaphors. If something is easily explainable, illustrate the obvious instead of confusing the reader further. Don’t shy away from simply translating data into graphics that readers would naturally associate with key terms.

If you're looking to create simple yet effective infographics, there are some fantastic infographic creator websites out there that are completely free to use at the basic level.

Written by Kira Lauber.

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.