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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your company's sales function requires you to make critical staffing decisions. The smaller the firm, the fewer resources to manage under-achievers.

Resource topics

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A good recruitment agency will have access to quality candidates who aren’t actively looking for a job and screen applicants for you.
Effective motivation can significantly boost the performance of your marketing team. Try a combination of financial incentives and management support.
There's no doubt that creative operations is a young and rapidly evolving field. Read key insights on the industry in 2019 in this infographic.
Although you hope that staff across your business are collaborating and sharing knowledge, sometimes people need a little nudge. Where to start?
Recruiting and retaining great employees gives your brand a competitive edge. How to position your business to attract the very best talent.
For business owners in need of an extra pair of hands, the prospect of cheap, or even free, labour, can be very enticing. But what does the law say?
You can help your firm innovate by creating a culture in which all employees are encouraged to put ideas forward - and you get the best from people.
A marketing training plan sets out what your training needs are and how you will meet them, and will help you get the most out of your budget.
Marketing and sales training can deliver significant business benefits. Training your employees helps boost sales and improve customer satisfaction.
How to write an effective marketing job description, outlining the key elements of the job and the knowledge, skills and attitude you're looking for.
Marketing and sales recruitment is a vital part of building a solid marketing and sales team that can move your business to the next level.
As a business owner you have a vital role in leading the marketing effort and maximising the effectiveness of your sales and marketing team.
Andy Preston of sales performance training company Outstanding Results explains how training can help you improve the performance of your sales team.
Good salespeople are a major asset, because they deliver sales, yet finding them can be very hard. Learn how to find and recruit them.