Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Bad publicity is never welcome. But it's how you handle adverse publicity that could be the making - or breaking - of your business.

Resource topics

4 results shown
As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.
Seven FAQs explaining how to handle bad publicity in the press and on social media, and what to do if competitors spread rumours about your business
Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond.
Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.