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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Resource topics

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Exhibitions are a good opportunity to display your products and business, and generate sales leads. Our guide to exhibition success.
Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.
Networking helps you form and maintain relationships that could benefit your business. Our guide to seeing opportunities and making connections.
A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.
The expression ‘if you build it, they will come’ isn’t quite true when it comes to your new website. Five ways to get the word out on the cheap.
VPNs help you keep sensitive data safe when you're on the move - especially if you're working over public wi-fi. What you need to know.
Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.
Potato farmer Will Chase started the gourmet snack brand Tyrrells Crisps in 2001 and since 2008 he's been making vodka from his potatoes.