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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Email marketing is fast and cheap, while enabling businesses to target messages to the right people at the right time. Find out how to do it.

Resource topics

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A quality in-house email-marketing list is essential if you contact customers via email. We outline the steps to take when building an email list.
Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.
Email marketing is an effective way to boost sales. Find out which subject lines have the biggest impact and why some advice may be misleading.
Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.
Email marketing offers superb potential, but the design of your emails and the images you use can make or break a campaign says Matt Bird.
Email marketing can be very effective - if you get it right. Jonathan Rodger offers ten key tips to ensure your email marketing pays dividends.
Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.
You meet someone at a networking event and take details. Can you start sending them your email newsletters right away? Or should you ask permission?
Social networking sites like Facebook allow businesses to engage with customers. People can visit the page, share comments and start conversations.
How do you ensure your email newsletters are being read? Lucy Whittington reveals some tricks to improve email deliverability and open rates.
Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.