Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Resource topics

15 results shown
It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.
Leaflets can still be a great way to let customers know about your business or any special offers. Find out how to save money by producing your own.
Direct mail and email each have unique strengths. How incorporating both into a single direct marketing campaign can lead to even greater results.
A high-impact advert, delivered right to prospects' homes, can generate a great return on investment. Seven top tips to help you get the best results.
Buying a mailing list can be fraught with pitfalls. John Keating has eight valuable pieces of advice to help you source the right mailing list.
SMS marketing can be effective, but there’s more to it than just sending texts. So how do you choose the right provider and ask the right questions?
QR codes are barcodes that can be read by smartphones. Richard Gauder of CMS Web Solutions explains how they can be used as effective marketing tools.
Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.
How do you talk to your customers in your marketing communications? Often, how you say something is just as important as what you are saying.
Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.
How your business might be able to produce stationery and a range of good quality marketing materials without spending a lot of money.
Good mailings can help to boost immediate sales but great mailshots can help you understand your customers and develop lasting relationships.
Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.
The key questions you need to answer to develop a successful customer segmentation strategy.
Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.