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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

PR is one of the best ways to publicise your company, so build relationships with your local paper, TV news desk and radio stations.

Resource topics

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There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.
22 FAQs explaining how to find, make contact with, and build relationships with journalists to generate positive PR about your business
Tom Maddocks reveals five common mistakes that business people make when dealing with the media and explains what you need to do to get it right.
Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.
There may be no such thing as free publicity - but PR is one of the most cost-effective marketing tools and it can deliver fantastic results.
Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.
Do TV shows such as The Apprentice and Dragons' Den paint a realistic picture of business? We ask some small business experts for their thoughts.
"It's not what you say, but how you say it." How often have you heard that phrase? It might be over-familiar but it's well-used because it's true.
Favourable press coverage about your business will boost your profile and could drive some welcome additional sales. So, how can you do your own PR?
Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.