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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

Resource topics

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What you need to do if you change the name of your business, from notifying Companies House to updating your website and literature.
Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.
Small businesses can create an effective brand by examining how the business works and what it means to customers. Our guide to business branding.
A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.
Consistently using one name, logo, colour palette and tone of voice everywhere online will help customers recognize and remember you. Five tips.
Great branding is key to creating the right customer perceptions of your firm. Getting it wrong, on the other hand… Major mistakes to steer clear of.
Your logo is the cornerstone of your business branding - a good one reinforces your firm’s image and values. Follow these steps to success.
A strong brand is invaluable when you're looking to engage with the right target audience. How matching your imagery to an archetype can help.
All employers are in the competition to attract talent from the millennial generation. So, what are millennials after in the workplace?
In today's digitised world, driving consumer recognition and loyalty through branding is crucial - even for the smallest of businesses. Start here.
It's not all mousemats and pens. Creative branded gifts can put a smile on someone's face - and send their business your way. Eight benefits.
Branded gifts increase the visibility of your business - but why stick to a predictable calendar or mouse mat? Gadgets could be the way to go.
Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?
The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.
Potato farmer Will Chase started the gourmet snack brand Tyrrells Crisps in 2001 and since 2008 he's been making vodka from his potatoes.