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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Thanks to the proliferation of innovative apps for smartphones, business owners can now do so much more while they are out of the office.

Resource topics

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Slick branding and expensive advertising are great - but the way you treat customers is far more important. How apps can help boost your reputation.
Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.
Business directory apps make life easier when you are on the road. You can also help customers find you by showing them the location of your business.
Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.
Websites like Rated People, Checkatrade and My Builder put homeowners in touch with tradespeople. Ben Dyer investigates the power of referrals.
QR codes are barcodes that can be read by smartphones. Richard Gauder of CMS Web Solutions explains how they can be used as effective marketing tools.
Affiliate marketing can boost traffic to your site, but you only pay for visits that result in sales. Find out how to set up an affiliate programme.