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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

UK workers take more sick days in January

9 January 2019

UK workers take more sick days in JanuaryNew research shows that employees are more likely to take sick days in January than in any other month of the year.

According to data from CharlieHR, HR software aimed at small businesses, the number of sick days taken in the first month of the year is 53% higher than the average of the other 11 months.

The data shows that the winter months are the most popular for sick days, with January being followed by February for having the highest number of sick days taken.

A 2018 report published by the Office for National Statistics says that the main causes for sick days in the UK in 2017 were minor illnesses such as coughs and colds; musculoskeletal problems such as back pain, neck and upper limb issues; and mental health problems including stress, depression and anxiety.

In fact, the ONS has found that 13% of all UK staff absences can be attributed to mental health. This year, so-called Blue Monday, dubbed the most depressing day of the year, falls on 21 January.

"When building and growing a company, focusing on people is the most important thing founders and managers can do," said Rob O'Donovan, co-founder and ceo of CharlieHR.

"Our belief is that looking after your team doesn't stop when they step foot out the office, but it's the responsibility of all good employers to enable their people to build happy, healthy and fulfilling lives. It is perhaps of little surprise that illness is more common in the cold winter months, but it's more alarming how few companies do anything about it."

He added: "Ensuring team members take adequate rest during winter - and don't use all their holiday up over summer - as well as providing time, space and encouragement for them to focus on their wellbeing are critical."

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