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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The top workplace challenges in 2019

8 January 2019

The top workplace challenges in 2019New research by Acas has revealed that sourcing staff with the right skills will be the biggest issue faced by businesses in the year ahead.

The survey, conducted by YouGov for workplace experts Acas, has found that over half of workers (53%) believe that getting the right people with the right skills will be the biggest issue faced by their workplace in the year ahead.

YouGov polled just over 2,000 employees below senior manager level; participants were asked to pick the three biggest issues faced by their current workplace in 2019. The results were:

  • Getting the right people with the right skills (53%);
  • Productivity (36%);
  • Technological change (36%);
  • Fit and healthy staff (18%);
  • Equality and fairness (17%);
  • Other (16%);
  • There won't be any issues faced by my current workplace in the next year (15%);
  • Tackling sexual harassment (3%).

Susan Clews, Acas chief executive, said: "Employees feel that getting workers with the right skills is a key concern in the year ahead. This could be attributed to uncertainty around our relationship with the EU at the moment or general concerns around skills shortages.

"Technological change is also on people's minds and we have found that if it is not managed well then it can cause stress and impact workplace relations," added Clews. "It is unsurprising that productivity continues to be a top concern in UK workplaces. We believe a well-managed and innovative workplace that encourages employee engagement can help improve the UK's low productivity and make the most of people's skills."

Acas offers advice, case studies and a diagnostic tool for employers looking to improve productivity. It has also published a guide on introducing new technology, looking at how this can have an impact on employment relations as well as employee health and wellbeing.

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