Skip to main content
We’re here with practical marketing information for your business.


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

SME employees share their views on bad bosses

24 April 2019

People in a business meetingA new poll of employees working in UK small businesses has revealed that four in ten of them have quit because of a bad boss.

A survey of 1,000 employees within UK small businesses, conducted by TLF Research on behalf of Process Bliss, has found that 45% have quit a job because of a boss and four in ten do not feel trusted or valued by their current boss.

The research also reveals that 60% of UK SME employees believe the business would work better if they were left to get on with their job, while 40% of respondents said that company productivity is adversely affected because their boss interferes in their role. In fact, 42% of SME employees said they could do a better job than their current boss.

"Being a strong and effective SME leader is one of the toughest challenges someone can face," said Alister Esam, ceo of Process Bliss. "People always assume that because someone is the boss they know exactly what they are doing, but the truth is that many bosses are simply making it up as they go along.

"A good leader will support the business and make sure it has what it needs to be successful, ensuring that employees are empowered to make their own decisions and are motivated and happy in their role."

Some of the main criticisms of SME leaders concerned delegation and management style. Other key faults identified by respondents were:

  • Showing favouritism to particular colleagues (28%);
  • Taking credit for an employee's work (27%);
  • Micromanaging (27%);
  • Not being clear when asking for a job to be done (25%);
  • Not acknowledging or giving thanks when someone does a good job (23%).

There were also some marked differences between male and female bosses. Male bosses were more likely to be criticised for micromanaging, delegating too much, taking credit for others' work and not being clear when asking for a job to be done; female bosses were more likely to show favouritism and try too hard to be a friend.

On a more positive note, half of those polled said that they found their boss inspiring, while 58% said that their boss is open to being challenged. When asked to give their boss an overall rating out of ten, the average figure for UK SME bosses emerged as 6.7.

Written by Rachel Miller.

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.