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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Investment in UK businesses set to rise

25 March 2019

Growing Money - Plant On CoinsA survey of private investors has found that 85% are actively looking to invest UK businesses in 2019, with healthcare and technology firms attracting the most interest.

Research by Master Investor has found that 85% of investors are actively looking to invest in the UK in 2019, with more than a third of UK private investors and traders polled (37%) reporting that this number has increased over the past few years.

The findings reveal that healthcare (16%) and technology (15%) are currently the most favoured UK sectors for investments. These are followed by real estate (9%), financials (8%), energy (8%), infrastructure (7%), consumer staples (7%) and IT and telecoms (6%).

Almost a fifth (18%) of respondents said they are most likely to favour UK small caps or AIM shares in 2019, compared to 14% who are likely to choose UK blue chip equities.

One of the biggest investment trends in the past 12 months in the UK has been the growth in ethical investing. Since 2008, assets in ethical funds have grown almost four-fold from £4.5 billion to £16.9 billion and the Master Investor survey has found that 37% of respondents say they will be actively seeking more ethical investments in 2019.

James Faulkner of Master Investor said: "The UK remains very popular for investors and is set to be even more popular despite a background of increasing economic uncertainty. We were interested to see the popularity of healthcare and technology which both offer a wide range of growth and value investments."

Master Investor organises the Master Investor Show, an annual event for private investors that takes place this year on 6 April in London.

Written by Rachel Miller.

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