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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

May 2019

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More UK exporters are reporting a decrease in orders in the opening quarter of the year according to the latest Quarterly International Trade Outlook.

One in five UK sole traders is preparing for proposed off-payroll reforms even though the new IR35 legislation won't affect them, research has revealed.

A new study has found that small business leaders interfere in people management more than they do in other business disciplines.

Twelve months after the introduction of new data privacy legislation, many organisations are struggling to meet their obligations.

Nearly one in three ethnic minority employees has been told to adopt a "western work name" by their boss, according to a new study.

New research from MoneySuperMarket reveals the most and least expensive places to insure a home.

New research from MoneySuperMarket reveals the most and least expensive places to insure a home.

Following recent publication of its new report, the Institute for Employment Studies (IES) wants employers to gain a better understanding of obesity.

The Prime Minister's latest offer to allow MPs a vote on a second referendum if they back her EU Withdrawal Bill has been more warmly welcomed by the CBI than by many MPs.

There are 374,000 more employees in the UK working from home when compared to 10 years ago, according to new TUC analysis.

According to recent research, the UK is the world’s 13th best country in which to start a business.

The Chartered Institute of Personnel and Development (CIPD) believes “Britain’s jobs boom” will continue into the next quarter, as “employers shrug off the uncertainty around Brexit with new hires”.