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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

April 2019

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Community-based grassroots enterprises are outpacing the small business sector as a whole, according to new research.

Automation and Artificial Intelligence (AI) are having a significant impact on the way we work but they won't necessarily cost jobs, according to a new study.

Seventeen companies - many of them household names - have been suspended or removed from the Prompt Payment Code for failing to pay their suppliers on time.

The government must address the decline in the number of apprenticeships and make the system fit for the future, according to a new report.

The amount of tax paid by UK businesses in the past year has gone up by £8 billion.

A new poll of employees working in UK small businesses has revealed that four in ten of them have quit because of a bad boss.

A leading jobs platform has revealed that British freelancers have experienced a significant drop in the amount of work coming from firms in EU member states.

A new survey of British small businesses has found that more than half believe the tax system is working against them.

Workplace technology - including computer software and mobile tech - is putting pressure on one third of UK workers, according to a new study.

The government has provided £200 million of additional funding via the British Business Bank to support innovative start-ups and small firms that require finance to grow.

The UK employment boom is continuing, according to the latest labour market statistics.

The Federation of Small Businesses has partnered with Le Cordon Bleu to give aspiring entrepreneurs with a food business idea the chance to turn their dream into reality.