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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

February 2019

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The TUC and the GMB have introduced a "model passport" to make sure disabled people have the support they need to flourish at work.

In 2017, the Conservative party made a manifesto promise to give firms that employ those from disadvantaged groups a one-year national insurance holiday.

UK small businesses say Facebook is the social media site they use the most, according to new research.

Regulation, heavy workloads and economic uncertainty are taking their toll on the UK's small business owners, according to a new study. 

New research has found that almost two-thirds of senior decision-makers in UK businesses are in favour of all tax accounts being digitalised.

New employment data shows that the UK's strong labour market is being driven in part by the rise in the self-employed.

A new survey has found that more than one in two UK office workers believe their health is being impaired by their workplace.

The UK small business organisation wants to end late payments and stop supply chain bullying.

The number of UK exporters that expect to have to increase their prices because of rising costs has gone up, according to a new report.

Inflation and a continuing skills shortage are pushing up salaries in the private sector, according to a new report.

A new report has warned that self-employed workers in the UK may need to keep working until they are almost 80 to build up a big enough pension pot.

One in three smaller businesses expects access to finance to become more difficult after Brexit, according to a new report.