Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

January 2019

Displaying 1 - 12 of 25
12 results shown

A new report on business-to-business ecommerce has found that many online retailers have websites that put off potential customers.

Small businesses are spending 15% more on taxes, rates, levies and employment obligations compared to 2011.

New analysis of the self-employed sector has found that job flexibility is the key attraction for today's freelancers.

Pregnant women and new parents returning to work after having children are to be further protected from unfairly losing their jobs under new proposals set out by the government.

Uncertainty over Brexit means that pay for most UK professionals will remain flat in 2019, according to a new survey.

Nearly half of SME employees have quit jobs because of work-related stresses that hadn't been addressed, according to new research.

The government is to waive the planned £65 fee for EU nationals living in the UK who apply for settled status after Brexit.

Government labour market data reveals that almost 76% of the UK population is now in work, the highest employment level for decades.

Small business owners who set up shop in their home town have a higher than average turnover, according to new research.

New research has found that more than half (54%) of workers say they frequently arrive for work already feeling stressed.

UK business groups have expressed their concerns about a potential no-deal Brexit after Parliament rejected the government's proposed withdrawal agreement.

A survey of members of the union Prospect has found that two-thirds of EU citizens working in a range of specialist sectors say they might leave the UK because of Brexit.