Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

December 2018

Displaying 1 - 12 of 15
12 results shown

In a strongly-worded statement, the UK's leading business groups are calling on politicians to prevent a disorderly no-deal Brexit on 29th March 2019.

The government, in partnership with the pensions industry, is to trial a new initiative designed to help self-employed workers save more for later life.

Despite stable economic conditions, there has been a sharp fall in confidence among small businesses because of concerns about Brexit.

The government has unveiled what it is calling "the biggest package of workplace reforms for over 20 years".

Over half of UK consumers say they will support small firms and independent retailers as Christmas approaches.

The rise in the number of people working for themselves has helped to take employment levels to new heights, says IPSE.

A new report has found that many companies are not compensating their employees for working on bank holidays over Christmas.

A new report on social media trends has found that Instagram is in the ascendancy but it warns that influencer fraud is also on the rise.

Confidence among UK small firms has fallen to its lowest point since 2011, according to new data from the Federation of Small Businesses. 

The UK's self-employed workers are being encouraged to enter the IPSE 2019 Freelancer of the year awards.

Late payment practices continue to adversely affect UK small businesses and self-employed contractors, according to a new report.

Proposals to give millions of people online access to their pension information have been unveiled by the government.