Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

November 2018

Displaying 1 - 12 of 21
12 results shown

The British Business Bank has announced up to £150 million of new lending to UK small businesses through Funding Circle.

New research on sexual harassment has revealed that only one in four workers says that media coverage of the #MeToo campaign has helped to improve their workplace culture.

A new study has uncovered the parts of the UK where entrepreneurship is thriving, as well as those where it's in the doldrums.

New research has found that a fear of failure may be deterring young people - and particularly young engineers - from starting their own enterprises.

The House of Lords has called for the introduction of Making Tax Digital for VAT to be delayed because of concerns that small businesses are not ready for the new system.

The growing popularity of Black Friday means that November is fast becoming a busier month than December for Christmas shopping.

The UK's leading accountancy body is reminding employers that they can "spread the Christmas joy" by taking advantage of a staff party tax break.

The first poll of business leaders since the publication of the draft Brexit withdrawal agreement has found that most UK directors want to see the deal approved.

The prime minister may be having a hard time convincing MPs to back her Brexit deal but business groups have broadly welcomed Theresa May's draft withdrawal agreement.

An improved government export service now provides online details of thousands of current exporting opportunities that are open to UK businesses.

Six months after the introduction of EU data protection legislation, a new report has found that only one third of SMEs believe they are compliant.

Getting to and from work now takes five minutes longer than a decade ago, according to new analysis by the TUC.