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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

October 2018

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Retail sales growth has slowed in the year to October, after four consecutive months of growth during the summer.

The latest government data reveals that company insolvencies have increased in the third quarter of 2018.

New research has found that many UK small businesses have already moved to a new auto-enrolment pension provider in a search for better value for money.

Business groups have welcomed many of the measures in the Autumn Budget, applauding what the chancellor didn't do as well as what he did.

The Autumn Budget has brought some good news for small businesses and freelancers, as well as relief that new off payroll tax rules won't come in until 2020.

The latest Government figures show that the number of apprenticeship starts have continued to fall since the introduction of the Apprenticeship Levy.

A new study of freelancers has found that self-employed workers are mostly financially secure and happy in the present but are concerned about the future.

HMRC is urging UK taxpayers to avoid a last minute rush and complete their 2017-2018 self-assessment tax return early.

Small business owners have a crucial role to play in talking about mental health and helping to destigmatise it in the workplace, according to the Federation of Small Businesses.

Now in its sixth year, Small Business Saturday UK will take place on Saturday 1 December this year.

The number of young UK business directors has increased by over a third in the past year, according to the latest data.

A new survey has found that UK shoppers will spend an average of £90 each during this year's Black Friday retail sales event.