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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

September 2018

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Professionals in law and accountancy are not doing enough to relieve their own work-related stress, according to new research.

Despite the introduction of the Late Payment Directive, the issue of poor payment practices continues to persist across Europe.

New research has found that 69% of SMEs say they are unable to compete with large employers in recruiting the best candidates.

The value of the social enterprise sector has been "significantly underestimated" according to a new report.

Anyone submitting a self-assessment tax return for the first time will need to register by 5 October and complete their return by 31 January 2019.

An independent contractor has won her case to get holiday pay after IR35 tax rules forced her to work as an employee.

The bank is to lend £12 billion to UK small businesses in the coming year, up by £2 million since 2017.

More needs to be done to make businesses aware of their obligations under Making Tax Digital, according to a leading accountancy body.

Half of UK managers feel their gender or age has diminished colleagues' confidence in them, according to new research.

Two-thirds of UK small businesses that trade with the EU say a no-deal Brexit will have a negative effect on their ability to do business, according to new research.

National Start-up Day takes place at the British Library in London and at 17 city libraries across the UK on Thursday 20 September.

Freelancer body IPSE is urging the Government and the pensions industry to take steps to overcome what it calls "the pensions PR problem" in order to improve the retirement prospects of millions of self-employed people.