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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

August 2018

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More and more micro-business owners in the UK now spend their holidays switching between business and leisure.

Over three-fifths of business owners have no succession plan in place and do not know how they will leave their business, according to a new study.

Employees across all industries are worried about reporting injuries sustained in the workplace to their employer for fear of making them angry, according to new research.

More than two-fifths of self-employed workers do not have a pension and a third say they can't afford to save for retirement, according to new research.

Business secretary Greg Clark has announced new plans to safeguard workers, pensions and small suppliers when a company goes bust.

The Government has published the first tranche of technical notices outlining the detailed implications of a no-deal exit from the European Union.

Post-millennial Generation Z employees value workplace perks more than any other age group, according to new research.

International trade secretary Liam Fox has set out a plan to make Britain a "21st century exporting superpower".

Confidence in the economy among directors has fallen to its lowest point in 2018, according to the findings of a new survey by the IoD.

A new survey of 2,000 UK employees has found that senior managers are the least trusted people in the workplace.

The Federation of Small Businesses has launched its search to find the best small businesses from across the UK.

Taxpayers could face tough penalties if they fail to declare their income on foreign assets before new legislation comes into force.