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We’re here with practical marketing information for your business.


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?


July 2018

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New research has found that many SME leaders are "close to reaching boiling point" at work.

Nearly one and a half million sole traders across the UK were unable to take any days as annual leave in the past 12 months, according to new research.

A new investigation into the views of self-employed people has found that job satisfaction for freelancers is not all about money.

The number of individual retail insolvencies has reached its highest quarterly level for six years.

Retail sales growth expanded at a healthy pace in the year to July, albeit at a slightly slower rate than in the previous month, according to the latest monthly CBI Distributive Trades Survey.

Almost a quarter of millennials say they will never be able to afford to retire, according to a new survey.

The vast majority of UK businesses believe the cost of complying with the UK tax system has escalated over recent years, according to new research.

The Office of Tax Simplification has put forward new suggestions for taxing self-employed platform and gig workers.

The Government has published guidance on forthcoming changes to digital record-keeping and VAT return requirements.

The proportion of Government spending that went to SME contractors has dropped for the second year in a row.

The latest labour market statistics show that the number of self-employed people in the UK has remained stable at 4.8 million.

Eight retail gurus have been appointed by the Government to assess the state of UK high streets and advise on how to bring them back to health.