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We’re here with practical marketing information for your business.


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?


June 2018

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Most self-employed workers are not doing enough to save for their retirement but a new report concludes that the Government's Automatic Enrolment scheme is not the answer.

Despite their qualifications, employers say that many new graduates lack the professional skills that they are looking for.

Less than a year before its planned introduction, many UK businesses have little or no awareness of HMRC's Making Tax Digital initiative.

With temperatures set to remain high all week, Acas has issued guidance to help employers manage workplace challenges in the hot weather.

Changes to self-employment tax laws have had a "seriously damaging effect" in the NHS and across the public sector, according to new research.

More than a third of senior decision-makers believe that younger workers are most likely to cause data security breaches in the workplace.

The latest figures from the Department for Education show that the number of apprenticeship starts fell by 28% in the past year.

The UK tax body says it has reduced the tax gap but claims that the largest amount of unpaid tax is owed by the nation's small firms.

A study on self-employment has identified a key new group of entrepreneurs - parents that want to fit their work around the school run.

More than half of the UK's business angel investors are based in London and the South East, according to new research.

Debit cards have overtaken cash as the most frequently used payment method in the UK.

The UK is set for its weakest year of GDP growth since 2009, according to new analysis by the British Chambers of Commerce.