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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

May 2018

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A new study has found that there are big differences between cities across the UK when it comes to wifi, broadband and mobile connectivity.

New figures from the National Audit Office reveal that one in ten phone calls to the HMRC helpline are not picked up.

The Federation of Small Businesses has called on large companies in the UK to do more to end late payments, poor payment practice and supply chain bullying.

Self-employed people are still far less likely to save than other workers, according to Government figures.

A Government report has suggested that tax rates on dividends should be brought in line with income tax rates.

Two-thirds of manufacturers that export struggled to recruit in the first quarter of 2018, according to new research.

Small businesses that allow their employees to work on their own laptops and smart phones are at greater risk of security breaches.

Entrepreneurs that start a business without a fixed plan are more likely to succeed according to new research.

The latest poll of self-employed workers shows there has been a marked improvement in confidence and earnings in 2018.

While sales and footfall on the UK high street remain sluggish, online retail sales saw a significant increase in April.

A quarter of consumers spend more with an organisation when they are convinced of their GDPR compliance according to new research.

The Government is to look into extending off-payroll tax rules to contractors in the private sector.