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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Tools

Resource topics

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Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.
Make sure you know exactly what you want the reader to do as a result of seeing your advertisement - these FAQs will help you get it right.
Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.
Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.
Read these handy FAQs and find out how to build a brand, including creating a logo, registering a trademark and branding on a budget.
Sales promotion is a method of increasing sales over the short term: usually a special offer which is available for a limited period only. 10 FAQs.
Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.
12 FAQs on sales technique, including which customers to concentrate on, when the best time is to make a sales approach and how to close a deal.
The key to successful negotiation is to understand your customers. The more you know about them, the stronger your position will be. Read these FAQs.
Ten FAQs on planning your sales presentations, including how to prepare your notes, what can go wrong and how to deal with questions.
Need-to-know answers to ten questions frequently asked by small-business owners when they need to set prices for their products or services.
Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.
Everything on choosing and sourcing the right packaging, passing on the costs to your customers and finding your way through the regulations.
Answers to FAQs to help you use design to boost margins, improve existing products, and meet any standards required for new designs or packaging.

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