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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Measure your marketing ROI with call tracking

According to HubSpot's Dan Zarrella: "Marketing without data is like driving with your eyes closed". Very wise. So, as a business we set up Google Analytics, and assume this will provide a comprehensive solution.

But although Google Analytics can be really amazing, it cannot tell you everything you need to know without some extra help. For example, it's no good for measuring your offline marketing activities.

Hanging on the telephone

With the rapid expansion of digital marketing, many of us overlook the importance of one of the most popular communication channels - good old phone calls.

A significant percentage of interactions with prospective and existing clients are still handled over the phone. But are we paying enough attention to what these can tell us?

What is call tracking?

There is no need to explain why measuring marketing ROI is important; no one wants to throw away resources on something that does not bring results.

Call tracking allows you to asses the performance of your various marketing channels. It records the number of calls received to different contact numbers associated with each channel, both online and offline.

Clear tracking statistics can help you analyse which advertising channels bring in the most customer requests or transactions. It's vital for marketing success to know if that billboard on the highway is bringing you a steady influx of calls, or if that 30-second ad on TV is wasting your budget.

Call tracking widgets are readily available - good suppliers make it both free and simple to set up. To make it even more efficient, you can integrate the results with Google Analytics and top CRM systems.

Call tracking opens the way for you to get your money's worth from your advertising.

Copyright 2018. Sponsored post Elena Volozova, Zadarma.

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